Elizabeth Streb is an extreme choreographer, MacArthur Foundation Fellow and the visionary behind the Streb Lab for Action Mechanics. Behance's 99% recently published a brief, but terrific, interview with her entitled On Taking Big Risks and the Power of Action. Her thinking brought to mind the article that I am republishing here, one of the very first that I wrote, on the lessons that artists' creative processes hold for business innovators.
Innovation--the creation of a product or process that is radically new, unique and different--is the holy grail in today's business world. What many of those who beat its drum rarely mention is that the path to true innovation is rooted in pure creativity. To innovate brilliantly requires facing down the deepest challenges of the creative process: high anxiety, ambiguity, seemingly impassable roadblocks, even failure.Read More